年始のもう一つの衝撃的なニュース。
こちらは広告業界。
サードパーティークッキーと個人情報保護の問題。
このブログ？！でも何度か警鐘してきて、世界的な潮流はそうなっていたのであまり驚きはないが、
ターゲティング広告はとても成果が出る広告手法なので残念。
次なる技術に期待。
昔流行ったコンテンツ連動型の進化版＝AI化のような感じになっていくのかな、と想像。
22th of January, 2020
Google’s commitment toward making third party cookies obsolete by 2020
Here is another shocking news at the beginning of 2020.
This has revealed in the advertising business.
Google’s new plan to phase out third-party cookies in Chrome enhance personal data protection.
As I have addressed this issue in this column on several occasions in light of the current situation, this news is not a big surprise.
Though, it’s a pity to say farewell to targeted ads, which are highly effective.
I try to look forward to a new technology.
I guess that the current tool is replaced by a new type of contextual advertising, which once flourished = one of AI technologies.